To truly manage customer actions across multiple channels, employees need to have instant, on-the-go access to a CRM system. In fact, nearly half of workers access their CRM system on smartphones (48%) and/or tablets (45%), with 49% accessing it on at least three devices, according to Software Advice.
But there’s more to today’s mobile CRM mania than simply granting employees mobile access to data. Rather, next-generation mobile CRM is about using CRM technology as a mobile-first platform on which to build everything, from customer-facing apps to customer support. Download this free whitepaper to learn about the top 7 trends shaping the business world’s new and innovative approach to mobile CRM.
